Getting your house in order as a musician is quite a task. It involves surrounding yourself with the right team. Many artists don’t really understand what publicity is. In turn the value of publicists is often grossly understated. Publicists are underrated in the music industry yet they bring undeniable value.
“So what exactly does a publicist do?”
MJ chats with well-known and respected publicist Unathi Memela who is also an Artist Manager and Freelance TV & Radio Content Producer from The Rainbow Nation, South Africa. Unathi talks about the importance of publicity, the need for exposure and how having the right team is a good foundation for maximising revenue in the music industry.
Unathi Memela on Twitter
Unathi Memela on Facebook