Streaming now tops music revenue – Africa take note

Streaming now tops music revenue – Africa take note

Streaming Now Tops A few weeks ago I wrote about why African musicians should take streaming platforms more seriously and sure enough, IFPI released a ‘State of the Industry’ report last week stating that streaming now accounts for the majority of music revenue. African musicians need to take note and make the necessary moves to take advantage of this shift. Let’s look at some key 2017 stats from the report: Music Streaming revenue increased by 41.1% and, for the first time, became the single largest revenue source. Digital revenues now account for more…continue reading →
Global Music Report 2017 (IFPI) – Africa’s Standing Among The Rest

Global Music Report 2017 (IFPI) – Africa’s Standing Among The Rest

The African music industry relies on statistical benchmarks to assess the development in comparison to the rest of the world. In general, we may be playing catch up but this is not necessarily a bad thing. It means that there is plenty opportunity. For example, streaming revenue in South Africa increased a whopping 334.2% in 2016. One can deduce from that stat that there is a bright future in monetized streaming platforms within that market and there could be great business to come out of it. This, among other interesting points of note,…continue reading →