Hard Work Pays Off – with LINDA (Kenyan Girl Group)

Hard Work Pays Off – with LINDA (Kenyan Girl Group)

Kenyan girl group LINDA have been in the music industry for over a year now and in that time have established themselves as easily one of the best groups in Africa. With a buzzing social media presence and plenty of material, they have defined what consistency means in the music industry. MJ chats with the members, Beryl, Alexis and Raych about what it means to them to be gaining momentum in a competitive industry and realising their dreams. This conversation is worth every minute! Follow LINDA on Facebook Follow LINDA on Twitter Subscribe…continue reading →
Why Musicians Need A Publicist – with Unathi Memela

Why Musicians Need A Publicist – with Unathi Memela

Getting your house in order as a musician is quite a task. It involves surrounding yourself with the right team. Many artists don’t really understand what publicity is. In turn the value of publicists is often grossly understated. Publicists are underrated in the music industry yet they bring undeniable value. "So what exactly does a publicist do?" MJ chats with well-known and respected publicist Unathi Memela who is also an Artist Manager and Freelance TV & Radio Content Producer from The Rainbow Nation, South Africa. Unathi talks about the importance of publicity, the…continue reading →
Driving The African Narrative – with ML (Namibia)

Driving The African Narrative – with ML (Namibia)

2017 was a good year for Namibian music with some of the biggest musical influences releasing albums and gaining more recognition on the African front. For a relatively small country in terms of population, Namibia also has its struggles which affect their wider music industry.   "When music is consumed beyond the borders of Africa, it is an opportunity to show a different side to what and who we are."   To be able to discuss the above and more at length made for an excellent and engaging conversation. My guest on the…continue reading →
Diaspora Hustle for the African Musician – with RifleX (Cameroon)

Diaspora Hustle for the African Musician – with RifleX (Cameroon)

The conversations keep flowing! This time around we take it to Cameroon talking to a rapper by the name of Riflex who is currently based in the USA. We had a very interesting discussion on what it means being an African musician in the diaspora looking to find validation for your art both home and away. Where do you focus your efforts? Is the reception the same in both places? What are some of the sacrifices you have to make for your career? This and more was discussed! Listen and enjoy! Follow RifleX…continue reading →
Digital Marketing for Musicians – with Nsimbi Josh

Digital Marketing for Musicians – with Nsimbi Josh

Digital Marketing plays a huge role in today's music industry. This is no longer just limited to just advertising trying to sell tickets or music. The digital space is vast. We have social media platforms and various ways of facilitating two-way communication between musicians and their fans. This also applies to other brands within the industry as well. We take some digital marketing questions to Uganda and engage Nsimbi Josh on what it takes for musicians to capitalise on the opportunities within the field. What is being done right? What can be improved?…continue reading →
Shifting Goalposts – with Ado Veli, a Kenyan Podcaster

Shifting Goalposts – with Ado Veli, a Kenyan Podcaster

It was fantastic getting the opportunity to chat with podcaster and music enthusiast Ado Veli about the Kenyan music industry. It has seen its highs and its lows over the years. There is plenty of promise but doing music business in the Kenyan environment is quite a challenge. Ado Veli takes us on a journey where we discover the golden age of Kenyan popular music and how the industry has evolved since then. We also talk about piracy and where artists need to pull up their socks in order to make the most…continue reading →
Sometimes Your Dreams Follow You – with Lorraine Lionheart

Sometimes Your Dreams Follow You – with Lorraine Lionheart

Another week brings a brand new interview! Had the pleasure of chatting with one of Botswana's best musicians based in the UK. She is no stranger to being in the limelight with a buzzing Facebook page and plenty of views on her videos. Her music is vibrant, her message is consistent, her fans are engaged. This is the African Music Industry Podcast interview with Lorraine Lionheart. Follow Lorraine Lionheart on Twitter Follow Lorraine Lionheart on Facebook Listen to the podcast on other platforms: Listen on Player.fm       Listen on iTunescontinue reading →
The Future – with Pro-G, Cape Town-based DJ & Producer

The Future – with Pro-G, Cape Town-based DJ & Producer

As the African music industry evolves, the major players in that seem to be the musicians. They are the faces of the music after all! Needless to say, there are many people behind the music. Who are they and what do they do? I had the fantastic opportunity to chat with one of those behind the scenes individuals, Cape Town-based DJ and producer, Pro-G. He has been in the African music industry for over a decade now working with numerous artists that include Kap City, Vuyo Renene and more. Currently, he holds residency…continue reading →