Hard Work Pays Off – with LINDA (Kenyan Girl Group)

Hard Work Pays Off – with LINDA (Kenyan Girl Group)

Kenyan girl group LINDA have been in the music industry for over a year now and in that time have established themselves as easily one of the best groups in Africa. With a buzzing social media presence and plenty of material, they have defined what consistency means in the music industry. MJ chats with the members, Beryl, Alexis and Raych about what it means to them to be gaining momentum in a competitive industry and realising their dreams. This conversation is worth every minute! Follow LINDA on Facebook Follow LINDA on Twitter Subscribe…continue reading →
Ladysmith Black Mambazo do Africa proud by winning ANOTHER Grammy

Ladysmith Black Mambazo do Africa proud by winning ANOTHER Grammy

The celebrated South African choral group, Ladysmith Black Mambazo, are already the most awarded African act at the most prestigious music awards in the world, the Grammy's. 2018 has brought them a record fifth Grammy award which they scooped for the album "Shaka Zulu Revisited: 30th Anniversary Celebration" in the Best World Music Album category. An awesome video came to light where they found out about the win during the middle of a performance while they are on tour! We were on stage performing when we learned we won the Grammy Award last…continue reading →
Why Musicians Need A Publicist – with Unathi Memela

Why Musicians Need A Publicist – with Unathi Memela

Getting your house in order as a musician is quite a task. It involves surrounding yourself with the right team. Many artists don’t really understand what publicity is. In turn the value of publicists is often grossly understated. Publicists are underrated in the music industry yet they bring undeniable value. "So what exactly does a publicist do?" MJ chats with well-known and respected publicist Unathi Memela who is also an Artist Manager and Freelance TV & Radio Content Producer from The Rainbow Nation, South Africa. Unathi talks about the importance of publicity, the…continue reading →
R.I.P Hugh Masekela – A true African Music legend

R.I.P Hugh Masekela – A true African Music legend

The legendary father of South African Jazz and well-renowned musician, Hugh Masekela, has died aged 78. South Africans have paid tribute to this great man and the nation is at a loss. His family released the following statement: No more pain! 🙏🏽 pic.twitter.com/aSOfJH0HLh— Hugh Masekela (@hughmasekela) January 23, 2018 He will be early missed in the musical industry as a talented musician and very cheerful character. Go well Bra Hugh!continue reading →
Artist Spotlight – Shabzi Madallion (South Africa)

Artist Spotlight – Shabzi Madallion (South Africa)

2017 was one of sheer productivity and also one to remember for ShabZi Madallion, releasing his debut album Soul as well as various singles and collaborations which have done well in increasing the rappers reach and profile. You might remember him from a couple of years back as the runner up of the debut instalment of Vuzu’s hip hop reality TV show "The Hustle". That kind of experience is easy to take for granted but not for ShabZi. Making it that far in a competition that is coveted by thousands of aspiring hip…continue reading →
Driving The African Narrative – with ML (Namibia)

Driving The African Narrative – with ML (Namibia)

2017 was a good year for Namibian music with some of the biggest musical influences releasing albums and gaining more recognition on the African front. For a relatively small country in terms of population, Namibia also has its struggles which affect their wider music industry.   "When music is consumed beyond the borders of Africa, it is an opportunity to show a different side to what and who we are."   To be able to discuss the above and more at length made for an excellent and engaging conversation. My guest on the…continue reading →
Global Music Report 2017 (IFPI) – Africa’s Standing Among The Rest

Global Music Report 2017 (IFPI) – Africa’s Standing Among The Rest

The African music industry relies on statistical benchmarks to assess the development in comparison to the rest of the world. In general, we may be playing catch up but this is not necessarily a bad thing. It means that there is plenty opportunity. For example, streaming revenue in South Africa increased a whopping 334.2% in 2016. One can deduce from that stat that there is a bright future in monetized streaming platforms within that market and there could be great business to come out of it. This, among other interesting points of note,…continue reading →
Diaspora Hustle for the African Musician – with RifleX (Cameroon)

Diaspora Hustle for the African Musician – with RifleX (Cameroon)

The conversations keep flowing! This time around we take it to Cameroon talking to a rapper by the name of Riflex who is currently based in the USA. We had a very interesting discussion on what it means being an African musician in the diaspora looking to find validation for your art both home and away. Where do you focus your efforts? Is the reception the same in both places? What are some of the sacrifices you have to make for your career? This and more was discussed! Listen and enjoy! Follow RifleX…continue reading →
Digital Marketing for Musicians – with Nsimbi Josh

Digital Marketing for Musicians – with Nsimbi Josh

Digital Marketing plays a huge role in today's music industry. This is no longer just limited to just advertising trying to sell tickets or music. The digital space is vast. We have social media platforms and various ways of facilitating two-way communication between musicians and their fans. This also applies to other brands within the industry as well. We take some digital marketing questions to Uganda and engage Nsimbi Josh on what it takes for musicians to capitalise on the opportunities within the field. What is being done right? What can be improved?…continue reading →